Pascale Frey

Pascale Frey

lic. oec. HSG
Mobile +41 79 250 65 10

Professional experience

  • Partner of CFB network AG, Zurich, focusing on consulting, coaching and brokerage in the hotel and tourism industry.
  • Founder and Partner of Frei Project Management GmbH, since 2007, with focus on project management, accounting and financial reporting in the hotel industry.
  • Director of Sales at the Arabella Sheraton Atlantis Hotel ***** Zurich.
  • Manager Partner Communications at Switzerland Tourism, Project Manager for various large-scale occasions (for example Swiss holiday), Project Manager of product groups and overall responsibility for large-scale campaigns, Representative of ST in national working groups and strategic committees and quality management, “Family Destination” label and Veloland Switzerland, 1996-2003.

Short bio

  • Grew up in Chur, completed school at EMS Schiers, study of economics at University St. Gallen (HSG) with licentiate (1996).
  • Several years of project and leadership experience in national and international hotel and tourism industry with focus on sales and marketing, quality management as well as accounting.


  • Management of large-scale campaigns (leadership and turntable function, budget responsibility).
  • Sales and marketing (development and implementation of marketing plans incl. advertisement campaigns, responsibility for print development, offer creation, distribution channels).
  • Negotiation skills (sponsoring contracts, acquisition of new partners).
  • Accounting and financial reporting in the hotel industry.

Download Consultant profile

Hotel Breithorn, Blatten
Gemeinde Adelboden
Royal Savoy Hotel & Spa, Lausanne
Hotel Krone, Lenzburg
Hotel Marriott, Zürich
Hotel Spitzhorn, Saanen-Gstaad
Radisson Blu Hotel, St.Gallen
Fassbind SA / Hotels by fassbind
Palace, Luzern
Die Lötschentaler
Swiss Property Management AG
Schweizerhof Hotel & Spa, Bern

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