Pascale Frey

Pascale Frey

lic. oec. HSG
Mobile +41 79 250 65 10

Professional experience

  • Partner of CFB network AG, Zurich, focusing on consulting, coaching and brokerage in the hotel and tourism industry.
  • Founder and Partner of Frei Project Management GmbH, since 2007, with focus on project management, accounting and financial reporting in the hotel industry.
  • Director of Sales at the Arabella Sheraton Atlantis Hotel ***** Zurich.
  • Manager Partner Communications at Switzerland Tourism, Project Manager for various large-scale occasions (for example Swiss holiday), Project Manager of product groups and overall responsibility for large-scale campaigns, Representative of ST in national working groups and strategic committees and quality management, “Family Destination” label and Veloland Switzerland, 1996-2003.

Short bio

  • Grew up in Chur, completed school at EMS Schiers, study of economics at University St. Gallen (HSG) with licentiate (1996).
  • Several years of project and leadership experience in national and international hotel and tourism industry with focus on sales and marketing, quality management as well as accounting.


  • Management of large-scale campaigns (leadership and turntable function, budget responsibility).
  • Sales and marketing (development and implementation of marketing plans incl. advertisement campaigns, responsibility for print development, offer creation, distribution channels).
  • Negotiation skills (sponsoring contracts, acquisition of new partners).
  • Accounting and financial reporting in the hotel industry.

Download Consultant profile

Frutt Resort, Melchsee Frutt
Radisson Blu Hotel, St.Gallen
Hotel Schwert, Weesen
Hotel Adler, Zürich
Hotel Olden Gstaad
Kantonsspital Graubünden, Chur
The Circle, Zürich Airport
Modern Times Hotel, Vevey
Hotel Uzwil, Uzwil
Playitas Resort
Fassbind SA / Hotels by fassbind
Waldhaus Flims

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